New resources

Business planning tools for CEA

In 2016 and 2017 the Cornell Controlled Environment Agriculture (CEA) group and colleagues in the Dyson School and the Cornell Institute for Food Systems conducted studies and developed materials on CEA business and marketing with support from the U.S. Department of Agricultural Marketing Service.

CEA Background
By Neil Mattson

Interactive Spreadsheets for Greenhouse Lettuce and Tomato Production
By Irin Nishi, Miguel Gomez, and Neil Mattson

Consumer Willingness to Pay for CEA
By Irin Nishi, Miguel Gomez, and Neil Mattson

A consumer willingness to pay study was conducted with more than 200 subjects to determine interest and potential price differentiation for greenhouse vs. field and in-state vs. out-of-state lettuce and tomatoes. According to the study, New York State consumers are willing to pay 30% price premiums for New York State grown tomatoes and an 18% price premium for New York State grown lettuce. No price differentiation was found between greenhouse vs. field grown suggesting consumers care more about produce origin than production system.

Insights from NYS Produce Buyers
By Julie Stafford

Interviews were conducted to identify the needs of a NYS commercial produce buyers. The results provide insight regarding products of interest as well as considerations that local CEA growers should be aware when marketing to different channels.

This project was supported by the U.S. Department of Agricultural Marketing Service through grant 15SCBGPNY0023. The grant was administered and supported by the New York Farm Viability Institute (NYFVI) and the NYS Department of Agriculture and Markets. Project contents are solely the responsibility of the authors and do not necessarily represent the official view of USDA, NYFVI or the State of New York.